Category Archives: Branding

Corporate Twitter for B2B: Getting Started

For us, Twitter started relatively innocently – in August ’09, I looked up what competitors were doing on Twitter, and to my dismay found out that most of them were active on Twitter, with hundreds of followers. Afraid that we … Continue reading

Posted in Branding | Tagged , | Leave a comment

Apple iPad Becomes iTampon, or When Product Names Are “Unfortunate”

Twittersphere was abuzz this morning around the announcement of the new Apple tablet. But the mood quickly soured when it became clear that the product was not revolutionary: “a giant iTouch.”  It also  appears that Apple did not focus group … Continue reading

Posted in Branding | 3 Comments